Martin sees a bright future for New Zealand. A future where commercial and social organisations use their scarce resources wisely; a future where efforts to build the new are de-risked by decisions that are truly customer centric.
Since this is easier said than done, Martin has a passion for leaning in on innovation efforts and democratising human-centred design so it’s accessible to all.
With more than 30 years’ experience in the design of communications, brands, retail spaces, digital products and services in B2C and B2B categories, Martin is well-placed to understand customer journeys. He recently spent a year and a half inside a technology company, helping them transform their product and become customer centric. Martin also coaches human-centred design in numerous export companies under the New Zealand Trade & Enterprise banner.
Martin’s recent work includes bringing a system-based approach to fresh water investments, prioritising technology product roadmaps based on customer insight and helping a community understand how the power of big data for transport solutions increases when it is tempered by human data. He has also helped senior business leaders see value in 'getting out of the building' and into the world of their customers.
Martin has a degree in business management with a major in marketing. He is a De Bono Lateral Thinking instructor. Martin attributes part of his success to being a pragmatic life-long learner and explorer in the areas of innovation, design and systems thinking.